Endemol Shine Boomdog Promotes Javier Pérez Teuffer to COO and Frank Scheuermann to CCO


Javier Pérez Teuffer, Frank Scheuermann & Adrián Sáenz

Capping off another record-setting year of unprecedented success, Endemol Shine Boomdog, part of Banijay Americas and leader in content and production in Latin America and the US Hispanic market, today announced a series of promotions designed to further strengthen the company’s position in the market.

Javier Pérez Teuffer

Javier Pérez Teuffer

Javier Pérez Teuffer, an industry leader currently serving as Senior Vice President of Operations and Business Affairs, has been promoted to the position of Chief Operating Officer (COO). In his new role, Pérez Teuffer will lead the areas of Operations and Legal, as well as Entertainment Production, optimizing efficiency at all stages. As part of this transition, Julia Tradd, Executive Director of Physical Production (Unscripted), and her production teams will all report directly to Javier Pérez Teuffer.

With a distinguished career in the entertainment industry, Javier has held various positions, including Executive Director of Operations at Teleset México of Sony Pictures Television, where he was also part of the production strategy committee for Latin America. Additionally, he has overseen the operations of comedy and entertainment productions, including successful programs such as “¿Quién es la Máscara?”, “Me Caigo de Risa”, and “Familias Frente Al Fuego,” among others.

Frank Scheuermann

Frank Scheuermann, currently Senior Vice President and Head of Unscripted, will assume the role of Unscripted Chief Content Officer (CCO). In this position, he will oversee all activities related to current content and development, including formulating content strategies to ensure the success of its clients and the company, as well as increasing sales. With over 20 years of experience in entertainment formats, mainly in the Latin American market, Scheuermann has led successful projects such as “¿Quién es la Máscara?,” “Me Caigo de Risa,” and “La Casa de los Famosos.” His contribution to the success of programs like “¿Quién Quiere Ser Millonario?,” “Bake Off,” “Survivor,” “Popstars,” “The X Factor,” “Got Talent,” and “Shark Tank” which distinguish him as a prominent leader in the industry.

Adrián Sáenz

As part of these changes, Adrián Sáenz, has been promoted to Operations Executive Director. In this role, Sáenz will continue reporting to Javier Pérez Teuffer and will lead not only Operations and Facilities but also Communication, Public Relations, New Business, and Digital.

Alejandro Rincón, CEO of Endemol Shine Boomdog, shared his perspective: “These changes are an important step for our growth and development as a company. We are excited to see how our leaders, under the guidance of Javier, Frank, and Adrián, will lead the company toward an even more successful future.”

Giant Steps

This year, Endemol Shine Boomdog has experienced many highlights due to the immense success achieved with their clients. Notable projects include the hit show “La Casa de los Famosos México,” which reached over 530 million people across Mexico through 61 broadcasts on free-to-air television, from its premiere on June 4, 2023, until the grand finale. The success of this program led to the creation of “Wendy Perdida Pero Famosa,” starring viral sensation Wendy Guevara, created exclusively for ViX. Additionally, Endemol Shine Boomdog produced the first international version of the reality competition created by Banijay Productions France, “Los 50,” marking a milestone in the company’s success when it aired on Telemundo.

All the mentioned leaders are based at the Endemol Shine Boomdog headquarters in Huixquilucan, and the team eagerly anticipates the next chapter of success with these strategic changes in its structure.

Redacción TVMAS

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