Atresplayer and Disney+ Announce Historic Agreement in the Spanish Market

AGREEMENTS | BUSINESS | STREAMING | GLOBAL MARKETS

José Antonio Antón, CEO of Atresmedia Audiovisual y Simon Amselem, Country Manager of The Walt Disney Company España&Portugal.

• This unprecedented agreement between the leading television group in Spain and the global streaming platform Disney+ amplifies audience reach and strengthens its catalogs.
• Javier Bardají, CEO of ATRESMEDIA, highlights, “This commitment has been part of our model and philosophy for decades and has allowed us to achieve international hits such as ‘Gran Hotel,’ ‘Money Heist,’ ‘Velvet,’ ‘The Time Between Stitches,’ ‘Vis a Vis,’ ‘Veneno,’ ‘Alba,’ and ‘Entre Tierras.’”

The integration agreement allows Disney+ to offer customers more than 300 hours of new Atresplayer content annually included in their subscription. For ATRESMEDIA, this is another step in the consolidation of the Spanish platform and reinforces the collaboration strategy to distribute the best Spanish productions both nationally and internationally.

Starting in September, Disney+ customers will have access to more than 300 hours annually. of content produced in Spain, which will be updated regularly, in a dedicated space on Atresplayer within Disney+.

Karl Holmes, General Manager of Disney+ for EMEA, said: “ATRESMEDIA offers quality local content, and adding hundreds of hours of this content to stream on Disney+ is excellent news for our customers in Spain. This agreement reflects our commitment to local television across Europe, including our recent agreement in the UK with ITVX. This partnership reflects our goal of offering a wide variety of quality and culturally relevant stories to our customers, complementing our own catalog, which continues to include Disney+ original series produced in Spain, such as the recent hit ‘Ladrones: La tiara de Santa Agueda’ (Thieves: The Tiara of Saint Agatha) and the upcoming ‘La suerte: Una serie de coincidenciones’ (Luck: A Series of Coincidences), which will premiere at the upcoming San Sebastián International Film Festival, as well as globally recognized films and series such as ‘Lilo & Stitch’ and FX’s ‘The Bear’.”

Javier Bardají, CEO of ATRESMEDIA says that “This agreement consolidates our leadership and allows us to expand the reach of our productions, promoting Spanish talent and culture” Bardají stated, explaining that: “This commitment has been part of our model and philosophy for decades and has allowed us to achieve international successes such as ‘Gran Hotel’, ‘La Casa de Papel’, ‘Velvet’, ‘El Tiempo entre Costuras’, ‘Vis a Vis’, ‘Veneno’, ‘Alba’ or ‘Entre Tierras’ that have left their mark and paved the way for the rest of the sector. Thus, we confirm that Atresplayer is the leading Spanish platform and a local hero in our country, with a history of continuous growth.”

THE OFFER IS NOW AVAILABLE

Since September, Disney+ has been offering Atresplayer original series such as ‘Mar Fuera’ (premiering on September 14); top-rated entertainment programs such as ‘La Voz’ and ‘Tu Cara Me suena’; and Antena 3 series such as ‘La Encrucijada’ and ‘Sueños de libertad’; as well as a selection of series from the ATRESMEDIA catalog, such as ‘Vis a Vis’, ‘Física o Química’, and ‘Aquí no hay quien viva’.