Launch of Channels | Business | Content | Programming in Spanish
Erika Vogt-Lowell, Director of Acquisitions and Programming at HITN; Michael D. Nieves, CEO of HITN MEDIA; and Guillermo Sierra, EVP of HITN and its digital division.
- During the event in Cannes, France, the non-profit organization led by President and CEO Michael D. Nieves (a Puerto Rican native who has positioned the network as the number-one public media outlet for U.S. Hispanic audiences) announced the launch of ‘Vida y Salud,’ a new 24/7 linear television network.
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The channel will be available via HITN MEDIA’s digital platforms, HITN-Go and VidaySalud.com “Almost immediately following its U.S. launch, the channel will be available in Puerto Rico on WIPR channel 6.3, which is also carried by Liberty Cable. WIPR will be the new network’s first local affiliate, with a potential reach of over 1.3 million households,” said Michael D. Nieves President and CEO of HITN, and widely known as “Mike.”
“Hispanic families deserve health information and services in their own language resources that are reliable and practical for their daily lives,” stated Mike D. Nieves, President and CEO of HITN MEDIA. “For several years, we have championed the ‘Vida y Salud’ mission through dedicated programming on our digital platforms; now, as a full-fledged television network, we can extend this guidance to even more people. This initial launch in Puerto Rico is a vital step in the brand’s broader expansion providing audiences with information and connecting them to further resources and services that support their well-being.” HITN MEDIA will soon announce additional affiliate stations across the United States and Latin America. Spearheading the expansion into Latin America is the renowned distribution expert César Diaz, founder of 7ª Media. The press event was organized by HITN communications and publicity professionals Fernando Cárdenas who attended in person and Virginia Ariemma, who supported the launch from her base in Miami.
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DIGITAL TOOLS FOR HEALTH AND WELL-BEING
This new channel aims to deliver its offerings through innovative digital health tools, including a portal for personal health management and access to live consultations with health and wellness specialists. This expansion creates opportunities for advertisers and sponsors in sectors related to health and well-being, such as pharmaceuticals, insurance, personal care, nutrition, baby products, chronic disease management, and pet care. *Vida y Salud* also plans to broaden its scope to include telehealth services and medical prescriptions, extending its mission well beyond the provision of information and content.
Dr. Aliza Lifshitz.
Founded by Dr. Aliza Lifshitz known to generations of viewers simply as “Doctora Aliza” ‘Vida y Salud’ was established with the mission of strengthening the bond between Hispanic patients and healthcare professionals, while promoting access to clear, reliable medical information in Spanish. Dr. Lifshitz passed away on November 5, 2022, at the age of 71, in Los Angeles, California. Following a battle with breast cancer, she left behind a legacy defined by her dedication to health education within Hispanic communities; for over two decades, she served as a prominent expert on these topics across Spanish-language television.
With the launch of this new 24/7 network, HITN Media reaffirms its commitment to making reliable health and wellness information increasingly accessible to Hispanic communities in their own language. HITN Media currently reaches more than 35 million households in the United States through its Spanish-language television signal.
During dinner at the restaurant Chez Vicent et Nicolas on Rue Meynadier, with the participation of Prensario, Señal News, PRODU, TVMAS, TheDailyTelevision, and C21.
CONTACTS: Fernando Cárdenas – fcardenas@hitn.org and Virginia Ariemma: prensa@vidaysalud.com