Trade markets | Children’s content | Conventions | Pay TV | Streaming platforms
- During the ATVC and CAPPSA “Jornadas Internacionales” (International Conference), held since yesterday at the Alvear Hotel in Buenos Aires, Argentina, the global leader in digital audiences presented an assessment of the first few months of its Pay TV channel. Featuring a 24/7 schedule tailored to a preschool audience, the channel is currently available in seven countries across the region via DIRECTV and Flow.
- Felipe de Stefani, CEO of Leader Entertainment – El Reino Infantil, stated: “The channel’s evolution has been highly positive; we are very satisfied.”
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Leader Entertainment ‘El Reino Infantil’, an Argentine based company that has spent the last 15 years creating, developing, and distributing children’s and family content globally, has presented an assessment of its linear Pay TV channel in Latin America during the “Jornadas Internacionales in Argentina”. The “El Reino Infantil” channel has been available since February 2026 in Argentina, Chile, Colombia, Ecuador, Peru, and Uruguay through DIRECTV (channels 310 and 1310) and DGO. Since July 2026, it has also been part of the “Flow” service in Argentina (channel 213), Paraguay (312), and Uruguay (309).
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The Pay TV offering is complemented by on-demand content available through both operators, including ‘La Granja de Zenón’, ‘Bichikids’, ‘Canciones del Zoo’, ‘Familia Blu’, and ‘Paco el Marinero’. Furthermore, local operators in Peru, the Dominican Republic, and Colombia have added the channel to their programming lineups. Additionally, the distribution division of “El Reino Infantil” is currently in discussions with various operators and companies across Mexico, Central America, and the Southern Cone of Latin America both regarding the linear channel launched this year and the availability of its content for other exhibition platforms.
Felipe de Stefani, CEO de Leader Entertainment – El Reino Infantil.
Felipe de Stefani, CEO of Leader Entertainment – El Reino Infantil, stated: “The evolution of the channel has been highly positive; we are very satisfied. Pay TV offers a curated, consistent, and family-friendly experience within the home, making it a highly relevant entry point for intellectual properties (IPs) that already have an established relationship with their audiences. We are undergoing a profound transformation of the audiovisual ecosystem. Therefore, the key lies in understanding how each environment can contribute something unique as part of a broader distribution strategy. The channel is designed as part of a 360-degree ecosystem centered around our intellectual properties. We want our IPs to be able to move across platforms, formats, and business models, with each new touchpoint allowing us to deepen our relationship with the audience.”
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