Telenovelas/Open TV
- Starring José Ron, Jorge Salinas and Eva Cedeño. Featuring a storyline centered on unconditional love and the bond between a father and son.
- Univision’s Finale of “Te Doy La Vida” (I Give You Life) Reaches 3 Million Total Viewers 2+, Ranks No. 1 Among Adults 18-34 on All of Television in the Time Period.
- Finale Propels Univision Ahead of ABC, CBS and FOX For the Entire Night Among Both Adults 18-49 and Adults 18-34.
TE DOY LA VIDA
The heartwarming finale of Univision’s blockbuster 8 p.m. drama series (I Give You Life) reached 3 million Total Viewers 2+, who tuned-in to all or part of the one-hour telecast. Starring José Ron, Jorge Salinas and Eva Cedeño, the one-hour finale of “Te Doy La Vida” averaged 2.1 million Total Viewers 2+, 788,000 Adults 18-49 and 326,000 Adults 18-34, making Univision the No. 1 network among Adults 18-34 and No. 2 ahead of ABC, CBS, FOX, and all cable networks among Adults 18-49 in the 8 p.m. hour.
Featuring a storyline centered on unconditional love and the bond between a father and son, finale ranked among the top five most-watched programs on all of television in primetime with Adults 18-49 and Adults 18-34. The performance also drove Univision ahead of ABC, CBS, NBC and FOX for the entire night among Adults 18-34, while also topping ABC, CBS and FOX with Adults 18-49.
“Te Doy La Vida” positioned Univision as the No. 1 Spanish-language network in the 8 p.m. hour with double-digit audience advantages over Telemundo among Total Viewers 2+ (+93 percent advantage), Adults 18-49 (+95 percent advantage) and Adults 18-34 (+85 percent advantage), while also propelling Univision to the top spot on Spanish-language television for the entire night with double-digit audience advantages over Telemundo across all three key demos.
During its full-run, averaged 1.8 million Total Viewers 2+, 681,000 Adults 18-49 and 313,000 Adults 18-34, making Univision the most-watched network on all of television in the weeknight 8 p.m. hour among Adults 18-34.
TE DOY LA VIDA
Source: Nielsen, NPM Monday (08/03/2020) 8:00pm-11:00pm, ad-supported networks, Live+SD. Reach based on NPM Fast Cume, Persons 2+, 1+ minute qualified audience (short-term and long-term visitors included).
Univision Network – Local Market Highlights:
The finale of “Te Doy La Vida” was the No. 1 broadcast program of the day among:
- Total Viewers 2+ in Los Angeles
- Adults 18-34 and Adults 18-49 in Los Angeles, Miami and Phoenix
- Adults 25-54 in Los Angeles and Phoenix
The finale of “Te Doy La Vida” made Univision the No. 1 broadcast station in the time period (8:00p-9:00p ET/PT), regardless of language, among:
- Total Viewers 2+ in Los Angeles, New York, Miami and Dallas
- Adults 18-34 in Los Angeles, New York, Miami, Dallas, Phoenix and Sacramento
- Adults 18-49 and Adults 25-54 in Los Angeles, New York, Dallas, Phoenix and San Francisco
The finale made Univision the No. 2 broadcast station in the time period (8:00p-9:00p ET/PT), regardless of language, among:
- Total Viewers 2+ in Houston, Chicago and Phoenix
- Adults 18-34 in Philadelphia
- Adults 18-49 in Miami, Houston, Chicago, Sacramento and Philadelphia
- Adults 25-54 in Miami, Houston, Chicago and Sacramento
Nielsen, NSI, LPM+PPM “Te Doy La Vida” finale on Univision (08/03/2020), 8:00 pm- 9:00 pm ET/PT; 7:00 pm- 8:00 pm CT/MT. Rankings based on DMA impressions, rounded to the thousand. Live+SD.