SERIES / PAY TV
Tigo-Millicom expands the presence of the Atresmedia Internacional channel, which was already present in the distribution of the Latin American operator in Colombia, Panama, Bolivia, Guatemala and Paraguay
The agreement also includes the integration of Atrescine, the youngest channel of Atresmedia Internacional, throughout this year 2022
The Spanish group Atresmedia Internacional reinforces the alliance it has had with Tigo-Millicom since 2016 to expand the presence of the ATRESERIES channel in Central America and, specifically, in El Salvador, Nicaragua and Costa Rica.
Thus, the original and exclusive content of ATRESERIES will be available to the clients of one of the large telecommunications companies that operates in Latin America. The Atreseries channel was already present in the operations managed by Tigo in Colombia, Panama, Bolivia, Guatemala, and Paraguay.
The agreement also provides for the inclusion of ATRESCINE, the youngest channel of the Spanish group, in those countries in which the operator is present under the Tigo brand, throughout this year.
Mar Martínez-Raposo. Photo: TVMAS
For Mar Martínez-Raposo, Director of Atresmedia Internacional, the agreement “is great news in these difficult years for the world and, especially, for the sector, and because it highlights an important recognition for ATRESERIES and ATRESCINE by one of the great operators in the region.