CHILDREN’S CONTENT | INTERNATIONAL EVENTS | BUSINESS
Victoria will provide more details on Crayola’s – the champion of children’s creative self-expression – long-term commitment to creating multiple genre content.
Crayola Studios is the new kid in town. Victoria Lozano EVP Crayola will reveal why the globally renowned company has decided to move into kids’ entertainment content and will also discuss how Crayola Studios is approaching the opportunity.
Driven by a personal passion for brands that make a genuine difference in the world, Victoria will provide more details on Crayola’s – the champion of children’s creative self-expression – long-term commitment to creating multiple genre content that explores the limitless possibilities of children’s creativity and leverages color as an intrinsic part of the story.
The session will also cover Crayola’s unique perspective, the studios team, the current development slate and the opportunities for the broader industry as it searches for stand-out new content with creativity at its heart.
Victoria also is responsible for Crayola’s overall content strategy including digital content, interactive app portfolio as well as consumer marketing activation, social, communications and omni-channel and education marketing.