FAST CHANNELS | AGREEMENTS | CONTENT OFFER
The reach of Cine y Series (‘CyS TV’), Zona Investigación (‘ZI TV’), and Única (‘ÚN TV’) is expanding in the region thanks to a partnership with the Chinese electronics manufacturer. This agreement with TCL adds to previous collaborations with The Roku Channel, FUBO, and Plex.
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Cine y Series (‘CyS TV’), Zona Investigación (‘ZI TV’), and Única (‘ÚN TV’) are broadening their distribution in Latin America and the U.S. through a new agreement with TCL, a Chinese electronics manufacturer. This partnership makes the three FAST (Free Ad-Supported Streaming Television) channels from Atresmedia Internacional available on TCL Channel, the free streaming app integrated into the smart TVs of the Chinese giant.
Mar Martínez Raposo
Mar Martínez-Raposo, director of Atresmedia Internacional, stated, “with this agreement, we reinforce a strategy that complements our traditional business, allowing us to reach audiences that increasingly consume content on connected devices. We are doing this with TCL, a very reliable partner in this type of technology and with a global presence.”
Orestes Aja Gurría, Head of Digital & OTT at Atresmedia Internacional, emphasized that “with TCL, we are driving the expansion of FAST channels, now also in Latin America, to reach a diverse audience and explore advertising returns in this segment.”
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TCL Channel joins The Roku Channel, FUBO, and Plex, platforms that already offer Atresmedia Internacional’s FAST channels with significant followings in the U.S. and Mexico. With this new agreement, the three FAST channels are making their debut in Latin America, opening up new regional markets. Meanwhile, Atresmedia Internacional’s FAST channels complement the Chinese platform’s offering with the best and most varied Spanish series and films, lifestyle content focused on real stories of influential women, and current affairs reports analyzing major global issues.
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Redacción TVMAS