EVENTS | MARKETS | BUSINESS | CONTENTS | ENTERTAINMENT
Michèle Ravilet
Chilean-born, Canadian-based entrepreneur Michèle Ravilet producer and marketing expert, produced this report for TVMAS during coverage of this key meeting of the Eastern European audiovisual content markets: platforms, producers, and distributors. We also highlight the participation of Latin America and Türkiye in this important event.
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RECORD OF PARTICIPATION 2025
The vibrant city of Dubrovnik in Croatia was the ideal setting for another edition of NEM (New Europe Market), an event that, year after year, gains greater prominence on the international television industry agenda. Although its focus is on Central and Eastern Europe, NEM is much more than a regional market: it has transformed into a strategic platform for the expansion of global content into new territories. Record Participation in 2025
This year, the event broke its attendance record with over 1,000 participants from more than 40 countries, confirming the growing international interest in this boutique market. The increase in participation reflects not only the dynamism of Eastern Europe, but also the event’s appeal as a connecting point between industries from different regions.
A Region in Transformation
Eastern Europe today represents one of the most dynamic markets with growth potential for the entertainment business. The appetite for new formats, international fiction, and strategic alliances has positioned this region on the radar of studios, platforms, and distributors around the world.
In this context, NEM Dubrovnik becomes the ideal bridge. It not only brings together regional decision-makers, operators, programmers, and digital platforms, but also connects creators, distributors, and technology companies from emerging markets such as Latin America, the Middle East, and Asia.
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Strong Latin American and Turkish Presence
The presence of Latin American content was particularly notable this year: Caracol Televisión, Televisa, Univision, and Globo, which celebrated its 100th anniversary, highlighted their solid catalogs and strategies for reaching new audiences. Turkey, for its part, continues to consolidate its international dominance with a delegation supported by the Istanbul Chamber of Commerce and an offering of high-impact dramas and formats.
The international presence demonstrates that Eastern European screens are more open than ever to multicultural content, and that business revolves not only around sales, but also around co-productions, strategic acquisitions, and local adaptations.
Content, Networking, and Vision
NEM Dubrovnik is not a massive event, but that is part of its success: its personalized format facilitates effective meetings between buyers and sellers. Meetings, executive breakfasts, and presentations allow for high-quality conversations that translate into real opportunities.
Added to this is a conference program that brought together leaders from companies such as AMC, RTL, ZDF Studios, and OTT platforms. This year, discussions focused on cross-platform monetization, new consumer habits, the impact of artificial intelligence on the value chain, and the growth of FAST channels, a topic that generated great interest among operators and programmers.
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Looking Ahead
With over a decade of experience, the event continues to position itself as a key space for those seeking to expand into high-prominence markets. Its boutique approach, the quality of its attendees, and the unique environment that Croatia offers make the event an effective and enjoyable business experience.
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Redacción TVMAS