Sports | World Cup | Ratings | Metrics
- Telefe concludes an unforgettable broadcasting effort, cementing its status as the destination where Argentines chose to follow the National Team’s journey from start to finish in the world’s most important tournament.
With a multi-platform and commercial strategy that covered every moment of the tournament, Telefe became the screen where the World Cup was experienced and where fans cheered on the Argentine National Team.
The World Cup Grand Final achieved the highest audience share of the entire tournament, reaching 88.47% share and a 39.22 rating. Peak figures hit a 40.93 rating and a 90.81% share. On the MiTelefe platform, the match was watched by 2.5 million users and generated 66.8 million views across social media.
Covering over 35,000 kilometers and featuring more than 200 hours of live linear broadcasting—plus 130 hours of live streaming on YouTube and MiTelefe and 22 hours of the *Andá Pa Allá Mundial* program—Telefe’s comprehensive coverage reflected the dedication of the entire technical and journalistic team. They successfully connected in a unique way with the passion of fans in every corner of the country, achieving record audience levels.
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Argentina’s eight matches ranked #1 in their time slots, averaging a 36.05 rating and an 86.34% share. Telefe captured 64% of the total audience for these matches. The highest-rated match was the semifinal against England (40.80 rating), while the Grand Final achieved the highest audience share (88.47%).
Throughout the month-and-a-half-long World Cup, the 33 broadcast matches averaged a 21.02 rating and a 77.63% share. And over a billion video views and more than 600 posts across all social media platforms. A commercial success featuring 3,132 brand integrations, over 75 brands showcased on our screen, and more than 178 special on-air activations. On Streams Telefe, there were over 950 pieces of branded content and more than 90 commercial activations per match, with real-time implementation.
Thank you for being closer than ever—united on a screen that is vibrant, thrilling, and committed to the dream of an entire nation.
Linear source: Ibope Argentina – Instar Analytics – GBA.
Digital sources: GA4 / YouTube Studio / Mondo: Social Metrics & Listening.
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