PARTNERSHIPS | DATA | INDUSTRY TOPICS | ENTERTAINMENT
Silvia Carvalho, President of ISII Group.
Jaime Otero, VP of Partnerships at Parrot Analytics.
- The multi-year collaboration will bolster ISII Group’s integrated “idea-to-audience” model with global intelligence on audiences, talent, and investment.
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ISII Group and Parrot Analytics have announced a multi-year collaboration in which the Spanish audiovisual group will incorporate Parrot Analytics’ global entertainment intelligence to strengthen its integrated “idea-to-audience” model and accelerate its international expansion.
ISII Group has developed a business model based on the full integration of the audiovisual value chain, guiding every project from the initial concept through development, financing, production, post-production, distribution, and marketing, all the way to the audience. Through this partnership, Parrot Analytics will provide an additional layer of global intelligence, enabling ISII Group to identify creative opportunities, understand audience potential, evaluate talent and market fit, and build stronger investment cases for projects with international appeal.
“At ISII Group, we believe the future of the audiovisual industry lies in building a profitable business model that respects both creativity and the people who drive it,” said Silvia Carvalho, President of ISII Group. “Our alliance with Parrot Analytics reinforces that vision by giving our teams a clearer global perspective on audience opportunities, talent value, and market potential. Data does not replace creative instinct; it helps us make better decisions from the earliest stages of projects—decisions that are more responsible and instill greater confidence in creators, investors, and partners alike.”
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PRESENCE AT THE BERLIN EUROPEAN FILM MARKET
This collaboration comes at a pivotal moment for ISII Group as it continues to expand its international footprint, following the participation of Deep Com Roots—its strategic partner and international audiovisual sales and distribution agency—at the Berlin European Film Market earlier this year. This agreement also takes place against a backdrop of growth for Spanish production, driven by increasingly competitive infrastructure, the Canary Islands’ attractive tax incentive framework, and interest in local content capable of connecting with global audiences.
For Parrot Analytics, the deal reflects a growing industry trend toward evidence-based strategies for development, project selection, and investment. “As more private capital enters the global entertainment business, the companies best positioned to succeed will be those capable of combining creative conviction with investment discipline,” noted Jaime Otero, VP of Partnerships at Parrot Analytics. “ISII Group is building precisely that type of model: ambitious, integrated, and commercially robust. By incorporating global audience intelligence into its development, talent, and investment workflows, ISII Group is creating a stronger, independent evidence base for project selection, financing strategy, and international growth.”
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