Avenida Brasil debuts in Greece

The telenovela from TV Globo began broadcasting in prime time on Alpha TV

Since last June 17, the open TV Greek channel, Alpha TV, began broadcasting in prime time one of the biggest hits of Globo: ‘Avenida Brazil’. Based in Athens, Alpha TV focusing on entertainment programs and presents in its grid domestic and foreign productions. Long-time partner of Globo, the Greek channel has exhibited other successes of the Brazilian broadcaster, as ‘El Color del Pecado’, the best-selling telenovela of all time, and ‘Belíssima’.

The overall extent of the telenovela audience in Brazil was 42 points and 69% share (Source: IBOPE). The last chapter had the largest TV audience in Brazil in 2012, adding 56 points with 84% audience share and over 50 million viewers (Source: IBOPE). One in three TV was tuned to the telenovela.

Significantly Avenida Brazil was licensed also for countries in Latin America, Europe, Africa and Asia. In Europe, the telenovela is in the air now in Croatia, Russia and Portugal, in SIC, where it’s the ratings leader in its time slot.

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