Discovery Networks Latin America/ U.S. Hispanic ( DLA/USH), a division of Discovery Communications, a leading media company in factual genre globally, announced last week their annual upfront pre-event for markets in Mexico, Colombia and pan-regional Latin America for the next October 3, at 6 pm in the theater Adrienne Arsht Center in the city of Miami.
“We continue to strengthen our leadership in the region through high quality content which differentiates us and programming of the broad portfolio of Discovery that is best suited to the needs of our fans in each market,” said Ivan Bargueiras, senior vice president of advertising sales for DLA/USH. “We know the strength of our portfolio and outreach to diverse audiences will be for the benefit of our client partners,” he added.
To date compared with the previous year; the portfolio of Discovery is getting excellent audience ratings throughout these markets: In Mexico, Discovery Channel has grown 16%, Discovery Kids, by 13% and TLC, 86 %. In Colombia, Discovery Kids increased its ratings by 14%, Investigation Discovery, by 24% and TLC, 36%. On a pan-regional level, Investigation Discovery grew 22% and TLC by 67%.
The upfront event this year will be attended by celebrities such as Paul Bedard and Jimmy Riffle, known to defy death by catching crocodiles with their bare hands in Gator Boys, a series that will air on Discovery in Mexico; as well as the known Jonathan and Drew Scott of the program Hermanos a la Obra of the Discovery Home & Health channel, where this pair of brothers helps buy, sell and remodel homes.