After this alliance for both companies, Charles Rangel and Gerardo Acolcocer, managers of Liverpool in company with Joshua Maya, commercial director ofSportsJay, which owns the FIFA license company in Mexico, and the players Duilio Davino, Joaquin Beltran and Jose Antonio “El gringo” Castro, performed the ribbon cutting for the opening of the first official FIFA store with the items and accessories of the official World Cup Brazil 2014, which can be purchased at the DepartamentalesLiverpool Stores .
“We are thrilled for this opening of the store near to the World Cup Brazil 2014. In Liverpool, the largest retail company in Mexico with 165 years of history in the country, together with FIFA, global company with over 100 years of existence, we are sure that we can give the best offer of products of the World Brazil 2014 to all our customers,” said Carlos Rangel, director of sports Liverpool.
Meanwhile, Joshua Maya, commercial director of the FIFA franchise in Mexico, highlighted to TVMAS that : “This partnership with Liverpool is to give an enhancement to the brand, giving it a more premium value and try to locate it in time and no more only every four years that the world cup is celebrated. Mexico is the second largest contributor to the economic benefit to the world cup after Brazil, and that makes the merchandising to be very important to us.” concluded the executive.
FIFA Official Store is an innovative concept, where are concentrated the official products of FIFA: balls, sportswear, accessories and merchandise in a single exhibition space throughout corners in Liverpool. Here you can find all the atmosphere of the World Cup Brazil 2014; furniture, visual displays, point of sale products, sales staff and even bags to deliver products will give a 180° turn.