Television advertising cries a paradigm shift and Google is willing to carry it out. The US giant has started keeping track of advertisements that are broadcast on TV in Kansas, where itsGoogle Fiber Internet and television service is available.
Google intends to meet the interests of viewers and redirect them only to advertising that may be of interest to them. To achieve this, the company will record all programs and ads that users consume, in the same way that occurs in the AdSense network.
This will also have an impact on the advertising business because local advertisers would only pay for those ads that have already been seen at a much lower price than traditional networks. In addition, the brand can decide the number of times each ad is shown and target their campaigns to users of certain geographical areas, which will receive advertising in real time.