ZEE MUNDO announced the launch of its Spanish-language Bollywood channel for U.S. Hispanic pay-TV audiences, making its debut on DishLATINO. The pioneering programmer is part of Zee Entertainment Enterprises Limited (ZEEL), one of the world’s largest producers and aggregator of programming with $2.9 billion in revenue and a reach of nearly one billion viewers in 169 countries.
ZEE MUNDO will bring ZEEL’s exclusive, major studio quality HD movie titles to Latino audiences across the U.S., meticulously dubbed in Spanish, crossing five genres (action, romance, suspense, drama and comedy) and featuring some of the world’s biggest movie stars including Priyanka Chopra (Quantico), Anil Kapoor (Mission Impossible: Ghost Protocol), and Irrfan Khan (Life of Pi).
According to the channel, research conducted by GfK in key markets shows that ZEE MUNDO’s programming crosses over with storylines and themes that are embraced by Hispanics who experience their top-rated, worldwide blockbusters for the first time.
DishLATINO is the first of several planned distribution deals, which will eventually take the network to Latin America. ZEE MUNDO is headquartered in Miami, Florida. For more information, visit zeemundo.com