Gabriel De la Serna, Chairman & Founder of Gabana, said that Alvaro Carvajal is the CEO and is part of the company’s growth and expansion strategy.
“In the last year the company had an exponential growth of 76.5% vs. the previous year and a much larger increase in personnel.” Commented De la Serna.
Alvaro Carvajal has more than 25 years in the regional advertising market. He was creative director, account manager, VP of accounts and strategic planning, VP of new business and agency general manager. In the last 19 years he was part of McCann Worldgroup, working in the offices of Medellin and Bogota in Colombia and Mexico. Developed the Nau Tracking platform to measure the effectiveness of any communication campaign. Throughout his professional career has developed comprehensive communication strategies for the most prestigious local and global brands in Colombia and Mexico.
He has created and led research projects in Latin America and achieved over the years 11 EFFIE Awards and 5 FIP Awards (Ibero-American Festival of Promotions).