Mondo TV Iberoamérica and Walcor signed Heidi for Italy

Valentina La Macchia

Walcor Corsanini of Carlo Santini & C Snc, one of Italy’s leading companies in the food and confectionery industry, acquired the license for the territories of Italy, Vatican and San Marino for the exploitation of the rights of licensing and merchandising of the series TV live action Heidi Bienvenida, for the production and commercialization of several confectionery items.

Walcor has the right to use the brand during the periods of Christmas 2018, Easter and Christmas 2019 and Easter 2020.

Doadi Sesena, commercial director of Wal-Cor, said that they have been collaborating for some time with Mondo TV and are very satisfied to have concluded this agreement.

For Valentina La Macchia, Licensing Director at Mondo TV, working once again with Walcor is a wonderful challenge thanks to the trust placed in Mondo TV. “A partner like Walcor for the development of confectionery products related to Heidi, a world-famous character and a brand that endures from generation to generation. Thanks to Marcela Citterio’s pen, the story with unexpected nuances is conquering the hearts of adults and children. We are very, very happy.”

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