Conventions & Contents
As every year, Globo at 8 o’clock in the morning inaugurated NATPE 2019 on Tuesday, the 22nd surprising with its stunning productions. It presented all its novelties in its new event, “Beyond Content”, eluding this time the classic breakfast that characterized in recent years the great show of the Brazilian group at the Fontainebleau Hotel in Miami Beach.
With the participation of the main players of the international market and the media, among which TVMAS was present, offered its vision, strategic movements and presented the licensing catalog 2019, according to data, the largest launched at the fair.
The company with the “On the move” concept, managed to increase the enthusiasm for the future of the industry and the big business opportunities. The investment in creative capital, innovation and talent, as well as the diversity of genres and formats, were the key data offered by the executives of the powerful GLOBO.
“Beyond Content” was hosted by Fernanda Lima, presenter of Love and Sex, an original format of the company, and had the CEO of Rede Globo, Carlos Henrique Schroder, as well as Monica Albuquerque, director of Artistic Development; Silvio de Abreu, director of Drama and Comedy; and Raphael Corrêa Netto, executive director of International Business, to present the concept of a company in transformation.
Carlos Henrique Schroeder highlighted the daily connection with more than 100 million people in Brazil and as many millions abroad. “In Globo, our doors are open to the future. We are entirely dedicated to our relationship with broadcasters, producers, creatives, platforms and agencies and with all of you in this extraordinary industry,” he said.
“We are qualified to produce beyond our channel in Brazil because we have a powerful studio, ready to develop content of the most different formats and capable of moving across several platforms” said Monica Albuquerque, adding that “we carried out a reorganization of our flow of developments to produce more and more content and provide original projects for all platforms not only of the Globo Group, our pay TV channels and Globoplay, our SVOD platform: she also explained that the behavior of the audiences are applied creatively in Globo Studios.
The diversity of formats and genres (telenovelas, series, miniseries, super series, films and original formats), as well as quality, have placed the company among the world’s great competitors and the largest creator of stories in Latin America. According to Albuquerque, Globo has more than 250 screenwriters in eight lines of series development for the different platforms of the Group as well as projects with partners.
Silvio de Abreu, director of Drama and Comedy and creator of major telenovelas that have traveled all over the world expressed “the best we can do is to believe in our work, to be authentic, transparent and honest and to make our programs with emotion and the best quality we can.”
“This year I want to share Globo’s business vision,” said Raphael Corrêa Netto, executive director of International Business and explained the route to follow is through partnerships with other companies. Jugar con Fuego, in co-production with Telemundo International Studios, and the agreement with the Spanish group Atresmedia, which includes the exhibition of 500 annual hours of original Globo content in the United States and Latin America, on the Atresmedia pay TV channel.
Among the titles of the new catalog are Acoso e Isla de Hierro, exclusive original productions for Globoplay; the telenovelas Nuevo Sol, El Otro Lado del Paraíso; and the super series Donde Nacen los Fuertes, among other titles. It was also presented a trailer of its successful formats Love and Sex, Pop Star, Family Size, Keep the Change and A Blast from the Past.