WarnerMedia Latin America announced today that Patricia Jasin has joined the company as Head of Television Distribution for Latin America, Warner Bros. Entertainment.
Jasin will oversee syndication of the full catalog of WarnerMedia’s content portfolio, including theatrical features, series, and mini-series, made for television movies, animation and library product, across the Latin American television marketplace. She will report to Whit Richardson, President, WarnerMedia Latin America, and join the regional executive leadership team. Jasin will also partner closely with Robert Blair, President, Warner Bros. International Television, to align with global divisional objectives.
“Patricia is a talented, well-respected executive and I am thrilled she will be bringing her proven expertise and experience to the organization,” said Richardson. “Together with her team, I am certain that Patricia will continue to elevate the powerful WarnerMedia content portfolio, expanding our syndication network throughout the region.”
Jasin has over 25 years of international media experience and most recently served as both Vice President, Azteca International, and Director, Azteca Studio. At Azteca, she was responsible for the development and execution of the company’s audiovisual content distribution strategy across all television platforms worldwide; for the company’s Pay TV business strategy; and for day-to-day operation services provided from Mexico to US Hispanic network Azteca America. In early 2021 she was also charged with reshaping Azteca Studio’s existing business, including the development and launch of a new audiovisual production facility.
Prior to her time at Azteca, Jasin spent five years at the independent TV content distributor and production company FLY Content, where she was a founding member and CEO. She has also held executive positions at Frecuencia Latina International and Xystus. A lawyer by training, Jasin got her professional start running her own private practice out of Argentina before relocating to Miami in 2001.