NAGRA is participating at the NAB International Fair

INTERVIEW / INTERNATIONAL EVENTS / MEDIA 

Rohit Mehra, NAGRA

NAB is one of the world’s leading media and entertainment fairs. The event, which is taking place in Las Vegas, United States from today April 23 to 27, brings together the most outstanding companies on the international scene in the world of Broadcasting, TV and Multimedia, among other sectors.

Rohit Mehra who has been with the Kudelski Group since 2014 and heads the sales activities for the Americas spoke with TVMAS and said that the focus is on innovation and transformation, which are essential for future growth. Also, how to prevent broader cyberattacks throughout the content value chain.

NAGRA has been very active in the events and is present at NAB from today to the 27th. Rohit Mehra who has been with the Kudelski Group since 2014 and is VP Sales, Americas, NAGRA said “We continue to expand in the region with solutions and capabilities that are essential to pay-TV service providers in delivering content to their subscriber base. We have a key role to play in helping our customers adapt and transform to a new landscape, whether it’s deploying hybrid linear and OTT models, aggregating content, fighting piracy, or providing solutions to increase ARPU and to reduce customer churn. NAGRA Insight, our advanced AI platform for pay-TV operators and telcos us helping service providers take data-driven actions to reduce churn and optimize subscription upselling”.

The engineer and expert also said “We are also working with our customers on growth strategies for our key new market opportunities, including OTT, sports entertainment solutions and finding new innovative ways to monetize 5G investments. We are also seeing relevance in our key customers with Kudelski Group’s cybersecurity solutions as they roll out more connected home offerings”

The company has operations in several countries across the region – Mexico, Colombia, Brazil, Argentina, Peru, Chile, Paraguay, Bolivia, Ecuador, Uruguay, Central America, and the Caribbean to name a few.

TVMAS magazine will be presenting a more extensive interview in our May-June edition.

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