SERIES | STREAMING
Presented by environmental engineer Aline Matulja and journalist Edu Carvalho, who grew up in Rocinha, a favela in Rio de Janeiro, brings an urban vision to the issues at hand.
In an original, fun, and inspiring format aimed at young audiences in Brazil, the series with its episodes connect nature and metropolis, urban and rural life and bring independent and relevant information to the life of young people in Brazil. Food, consumption habits, mobility, fashion, and the impact of climate change.
The protagonists are inspiring and propose innovative ideas, but also solutions for everyday sustainability and a positive future characterized by environmental awareness, stimulating debate.
Hosted by environmental engineer Aline Matulja and journalist Edu Carvalho, who grew up in Rocinha, a favela in Rio de Janeiro, it brings an urban vision to the issues at hand.
“It was very important to us to develop a format that would speak to the audience in a way that would not fuel the polarizing trend around environmental issues in Brazil,” said Vanessa Fischer, head of DW’s Environment Department.
DW-Distribution presents this innovative series in cooperation with broadcast partner Box Brazil Media Group, making the show accessible to a general audience.
“This is an excellent opportunity to distribute the new Eco Brasil series, which deals with important environmental and sustainability issues, through Box Brasil and a wide network of partner stations in Brazil,” said Sylvia Viljoen, DW’s Americas Distribution Director.
The launch on “International Environment Day” was accompanied by a live event on social media. The Head of International Alliances at Box Brasil Media Group, Claudia Dreyer, said that it is vital to raise awareness about environmental protection, especially among younger generations. “Eco Brasil deals with the issue in a clear and simple way and shows practical solutions that we can use in our daily lives for a sustainable future.”