APPOINTMENTS | PROMOTIONS | TV | ENTERTAINMENT | STREAMING
Luis Fernandez
Ronald Day
Javier Pons
Ronald Day Elevated to President, Entertainment and Chief Content Officer. Javier Pons Joins as Executive Vice President, Telemundo Studios, Overseeing Scripted Content for All Platforms.
NBCUniversal Telemundo Enterprises, company serving U.S. Hispanics, unveiled a new structure for Telemundo Studios designed to boost its scripted content offering to meet Latinos’ growing demand for culturally relevant storytelling across linear and streaming platforms. The announcement was made by Luis Fernandez, Chairman, NBCUniversal Telemundo Enterprises.
“At a time when Telemundo is the most-watched network in prime time, we are super-charging our scripted content production under one strong brand: Telemundo Studios. For almost two decades, Telemundo has led in the production of Spanish language content made by Hispanics for Hispanics. With this streamlined structure, we are doubling down on our commitment to serve the Latino community with the best scripted content across all platforms for years to come,” said Fernandez.
As part of the new structure, Fernandez elevated Ronald Day to President, Entertainment and Chief Content Officer, who will continue to report directly to him. “Ronald has been key in propelling Telemundo to the top with innovative entertainment formats and I am certain that in this new role he will further solidify our leadership position among Latino audiences across all screens,” added Fernandez.
In addition, Day appointed Javier Pons to lead the consolidated Telemundo Studios as Executive Vice President of Telemundo Studios, reporting directly to him. In this newly created role, Pons will be responsible for all scripted productions for the Telemundo network and streaming platforms. A veteran production executive, Pons brings to Telemundo decades of production and management experience across major media companies in Spain, Mexico and France.
Prior to this role, Day was President of Entertainment and Content Strategy, where he oversaw the network’s content strategy with a focus on daily entertainment and in collaboration with Telemundo Global Studios, News and Sports. A media executive with more than three decades of experience in Hispanic entertainment, he joined Telemundo in 2018 as Executive Vice President of Entertainment for Telemundo Networks.
“It’s a privilege to join the Telemundo production team leading the evolution of content for Latinos in the US and around the world,” said Pons. “At a time when Latino audiences are rapidly growing and evolving, Telemundo is best positioned to serve them with its premium original productions.”
Most recently, Pons was General Director of Globomedia, one of the top production companies in Spain, and Head of TV at The Mediapro Studio. Throughout his extensive career, Pons has held multiple leadership roles in major radio and television companies in Spain including Prisa Radio, Televisión Española and Discovery Kiss. He also worked in Mexico as President of the production company On Demand and as Executive Producer at Estudios Azteca. Most recently, as head of TV at Mediapro Studio, Pons led the production of multiple series for mobile and streaming platforms; co-produced the feature film “Competencia Oficial” by Mariano Cohn and Gastón Duprat, starring Antonio Banderas, Penélope Cruz, and Oscar Martinez; and served as delegate producer on “El Buen Patrón” by Fernando León with Javier Bardem.
Penélope Cruz & Antonio Banderas
Redacción TVMAS