HISPANIC TV IN THE UNITED STATES | SERIES | SPORTS | ENTERTAINMENT
Telemundo delivered a historical “first” as the most-watched Spanish-language broadcast network in Monday-Sunday 7-11pm primetime among total viewers for two consecutive months.
According to Nielsen, Telemundo closed out the month of April averaging 1.2 million total viewers and 344,000 adults 18-49, outperforming Univision by +21% and +22% respectively.
“The overwhelming and continued response from our audience to our primetime programming reconfirms our direct connection to Hispanic viewers and motivates us to continue delivering relevant content that resonates with them,” said Ronald Day, President, Entertainment and Chief Content Officer, Telemundo. “Night after night, we strive to offer our audience the right mix of great scripted storytelling together with the best in real-life celebrity drama to keep them engaged across all platforms.”
Ronald Day
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La Casa de los Famosos continued to rank as the #1 Spanish-language primetime show during the month, averaging 387,000 adults 18-49 and 1.4 million total viewers during its weekday timeslot and 374,000 adults 18-49 and 1.3 million total viewers for the Sunday edition.
La casa de los famosos
The tremendous fandom for La Casa de los Famosos has delivered an unprecedented 2.2 billion total engagements since its premiere in January across television, digital and social platforms. Social sentiment for the show has set a record this season, peaking at over 1.7 million mentions during the week of April 9, 2024. According to Talkwalker Social Content Ratings, the show was the #1 reality series on Spanish-language TV in total video views and total interactions in the first quarter of 2024. Meanwhile, across Telemundo’s digital platforms and Peacock, this season’s full episode hours and the 24/7 livestream have increased by +44% and +57%, respectively, when compared to season three.
El Señor de los Cielos also ranked #1 during its 10pm timeslot on Spanish-language television for the month of April, averaging 356,000 adults 18-49. The show is also garnering an additional +22% increase due to digital viewing among adults 18-49, registering the highest digital lift for a scripted series in Telemundo history. On social, El Señor de los Cielos was the #1 drama series on broadcast, regardless of language, in total video views, and the #1 drama series on Spanish-language television in total interactions, according to Talkwalker Social Content Ratings.
El señor de los cielos
In sports, Telemundo maintains its rank as the #1 Spanish-language network for the Liga MX Clausura season with 775,000 total viewers and 337,000 adults 18-49 through April.
Source: Nielsen, L+SD.
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Redacción TVMAS