TELENOVELAS. In any society in the world the main dish is “the secret”

Podia ter esperado por agosto

Lucia of fatima

Promesa rota

Good girls

Timeless love

In the realm of TELENOVELAS. Carlota Vieira, Content Sales Deputy Director at SIC, with such experience in the universe of content, talks about the most relevant titles in the SIC catalogue, from Portugal. And she affirms that in 2024 buyers were deeply interested in the titles in the SIC catalogue and reveals in which countries they were acquired.

In series, the best-seller “The Good Girls Club”, in Belgium, Bulgaria, Mongolia and in Portugal on Prime Video. The quality of the production, which has improved significantly, with the investment in more attractive scripts; the transversality and diversity of themes and narratives – current productions addressing relevant and current issues.

“The inclusion of stories from different cultures and countries has helped boost the global appeal of these productions. For example, European productions, which have been growing in popularity and acceptance among the public and critics.

Carlota Vieira

“In 2024, in terms of telenovelas and dramas, the highlight is “The Secret”, it has made a long overseas journey, reaching multiple territories, such as Vietnam, Canada, Brazil and French-speaking territories. All this while we were editing the new version of “Timeless Love”, which will soon arrive in Georgia and Israel” says the expert in series, dramas and soap operas to TVMAS.

“As for series, our best-seller “The Good Girls Club”, was a best-seller in 2023, consolidated its position and stood out again in 2024, conquering territories as diverse as the CIS, Belgium, Bulgaria, Mongolia and in Portugal on Prime Video”.

“A long overseas journey, reaching multiple territories, such as Vietnam, Canada, Brazil and French-speaking territories. All this while we were editing the new version of “Timeless Love”, which will soon arrive in Georgia and Israel.”

Let’s talk about the catalogue for these two events in Miami, the business leader for this 2025. Especially, in terms of series and telenovelas… We have a catalogue with a consistent offer, which respects the quality of production, the diversity of themes, formats and genres, with the aim of reaching the most diverse audiences and territories.

We are going to exhibit the most outstanding ones at TVMAS:

• NOVELS

“Broken Promise”. Nominated for Best Telenovela at the 2025 Rose d’Or Latino Awards. This telenovela is our first project as an adaptation of an original Turkish format (Kanal D’s ‘Ruthless City’). It is a passionate story, full of plot twists that explores themes such as love, betrayal, redemption and overcoming, common to all. In addition, we have a top-notch cast, recognized for their national and international work, such as Vitória Guerra (‘The Worst Man in London’), Joana Ribeiro (‘The Man Who Killed Don Quixote’) and Joana Santos (‘Al caer’), accustomed to bringing depth and authenticity to their characters. “Timeless Love” – (117 eps) is a powerful and exciting story, entangled in family secrets, revenge, a struggle for power, a succession crisis and a forbidden love that will be challenged in every possible way”.

“With a premise like this and a strong and determined female lead character, we guarantee a whole series of plot twists that keep the viewer hooked from the beginning to the end of the story. In addition, it is a title that has been critically acclaimed, having been awarded the Gold Medal at the World Media Festivals, confirming the narrative and production quality of “Timeless Love”. It is currently broadcast in Canada and will soon arrive in Georgia and Israel.”

• SERIES

“Lucía de Fátima” – The drama awarded with the Bronze Medal Medal at the New York Festivals – TV & Film Awards 2024, in the Streaming Drama category, tells us the story of the prophet of Fatima who lived the longest life. It is available in both miniseries and film. We have a neutral Spanish version available. Ideal for Easter.

“The Good Girls Club”, which is one of our blockbusters and has just released its sixth season on OPTO and will soon also be available on Prime Video. Also awarded with the Silver Medal in the Streaming Drama category at the New York Festivals – TV & Film Awards 2022.

This daring and exciting series has already been sold to more than 20 countries and continues to conquer new territories.

• MOVIES

“I Could Have Waited Until August”: A romantic comedy by César Mourão, one of the best Portuguese comedians, with Kevin Dias, from ‘Emily in Paris’, was released in theaters last summer and is currently available on OPTO and Prime Video.

• DOC

“George”: a true crime documentary that follows the incredible true story of a man who was highly wanted by the FBI, who escaped from an American immigration detention center, hijacked a plane and was on the run for 40 years… until he was found in Portugal.

Series and soap operas in 2024 climbed incredible peaks in time slots even on pay channels and streaming platforms.
What is the reason for this resurgence of telenovelas and series regardless of the countries of origin?

This can be explained by several key factors: quality, transversality, diversity, glocalization and access, all of which are interrelated. Firstly, the quality of production, which has improved significantly, with investment in more attractive scripts; The transversality and diversity of themes and narratives – current productions are increasingly addressing relevant and current issues, and increasingly expressive in the message they want to convey, appealing to topics ranging from social issues to personal dramas, which means that the content reaches different audiences and, therefore, a wider range of viewers.

“The inclusion of stories from different cultures and countries has also helped boost the global appeal of these productions, for example European productions, which have been growing in popularity and acceptance among audiences and critics. In addition, streaming platforms have played a key role, offering a wide range of easily accessible content, allowing viewers to watch their favorite programs anytime, anywhere.”

This has obviously increased the visibility and popularity of series, films and telenovelas” concluded Carlota Vieira, a globally recognized expert in content marketing and audience impact at TVMAS.

Redacción TVMAS

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