FILM FESTIVALS | GLOBAL AFFAIRS | ENVIRONMENTAL SUSTAINABILITY
The company addresses the need to incorporate sustainability throughout the audiovisual value chain.
Georgina Terán, CEO of EFD Studios, highlighted the strategic role of service companies in the sustainable transformation of the sector. Virtual production solutions and the progressive replacement of tungsten lights with LED technology.
Sustainability in the audiovisual industry is not just a necessity, but an ongoing transformation. During the Cartagena de Indias International Film Festival (FICCI 2025), EFD Studios is promoting a key panel to address how sustainability should be integrated throughout the audiovisual value chain, beyond filming.
Under the title “Sustainability in audiovisuals beyond filming. A necessary path,” the panel brought together experts from Spain and Colombia to discuss the experiences, strategies, challenges, and solutions that enable the construction of a more efficient and environmentally responsible production model.
Featuring Georgina Terán, CEO of EFD Studios (Mexico, Colombia, Spain, USA); Ricardo Cantor Bossa, Audiovisual Arts Manager at IDARTES and director of the Cinemateca de Bogotá, Bogotá Film Commission (Colombia); Paloma Andrés Urrutia, co-founder of Mrs. Greenfilm (Spain); and Sebastián Molina, founder of Green Projections (Colombia), the panel was moderated by actress and president of the Colombian Academy of Cinematographic Arts and Sciences, Natalia Reyes.
Sustainability throughout the entire value chain
The panel’s main message is that sustainability in the audiovisual industry cannot be reduced to the filming stage. It is a challenge that involves all industry stakeholders: producers, platforms, institutions, service providers, technicians, and creators.
The role of service companies in the sustainable transition
Audiovisual service companies in the transition to a more sustainable model must make operational decisions that have a direct impact on the environmental footprint of each production.
Georgina Terán, CEO of EFD Studios
From that perspective, Georgina Terán, CEO of EFD Studios, shared some of the actions the company has begun implementing at various locations to internally address this transition. These include the use of renewable energy in studios in Spain and Mexico, the development of virtual production solutions to reduce the company’s carbon footprint, the transition to an electrified fleet for transporting equipment, and the gradual replacement of tungsten lights with LED technology.
MAJOR CHALLENGES
The use of obsolete equipment, such as film cameras and lighting fixtures, requires short-term investments to stay ahead of the technological curve.
EFD Studios responded to this situation through training. Another challenge is the lack of information for decision-making. Terán emphasized the urgency of working with manufacturers to generate common metrics that allow for comparison and improvement so that they can offer product updates instead of constantly releasing new products that require renewal.
Sebastián Molina, who recently worked on the sustainability strategy for the series “100 Years of Solitude,” shared his ongoing work with Green Projections.
Paloma Andrés Urrutia, from Mrs. Greenfilm who has participated in such significant projects as “The Snow Society,” “Red Queen,” “Elite,” and “Alpha Males,” said that sustainability requires will, cooperation, and clear public policies. “There is no single recipe. Each region must find its own model, but always through collaboration.”
The panel concluded with a call to action for all industry players, from production companies and platforms to service providers and public institutions, to work together to consolidate sustainability as an industry standard.
By holding this panel, EFD Studios reaffirms its commitment to sustainability in the audiovisual industry, fostering dialogue and promoting initiatives that enable more responsible and efficient production worldwide.
Redacción TVMAS