Univision which aired throughout the US and Latin America the 27th edition of Premio Lo Nuestro (Our Award) to Latin music, the longest running awards in the United States that has been characterized since its inception by rewarding the most prestigious representatives of the Latin music world through the Premio a la Excelencia (The Award for Excellence.)
The gala ceremony is organized with the unmistakable seal of Univision, the largest Spanish television network in the States and conquers with Latin force the US from decades ago.
And there was no doubt of its scope. The three-hour show, presented by the multifaceted Galilea Montejo and actor Cristián de la Fuente, was an unforgettable evening with more than 25 presentations, duets, premieres, multiple tributes and touching moments.
Latin pop icon Ricardo Arjona received the prestigious Premio a la Excelencia Award while Laura Pausini was recognized with the Premio a la Trayectoria Musical (The Award for Musical Career.) Countless celebrities were present with unique presentations like the Colombian urban music singer J Balvin, Maná, Shakira and Ricky Martin with the debut of his latest production Disparo al Corazón (Shot to the Heart.)
Among the artists who also delighted the public with their performances were Thalía, Marc Anthony, Juan Luis Guerra, Juanes, Pitbull, Prince Royce, Gente de Zona, Camila, Calibre 50, Victor Manuelle and Marco Antonio Solis. The Spanish star Enrique Iglesias and bachatero New Yorker Romeo Santos, were the big winners of the night.
One of the special moments was the homage offered to the Mexican Gómez Bolaños, known as Chespirito, who passed away last November.
Premios Lo Nuestro annually recognizes excellence in four genres of Latin music: Pop, Tropical, Mexican Regional and Urban. A total of 97 artists included the list of nominees in 31 categories where all the winners were chosen by fans, who voted through premiolonuestro.com
The program also had a great impact on their special website, PremioLoNuestro.com, offering a an integral experience with continuous coverage of the gala ceremony on the Internet and on mobile devices providing fans unprecedented access to their favorite stars.
As if that were not enough, Univision offers the opportunity to see all the performances of the evening, carpet arrivals, clothing of celebrities and summaries in www.PremioLoNuestro.com or in UVideos, its network of digital videos.