ABTA 2015 begins today in Brazil



This event has become the main meeting of those involved in the business of pay TV, electronic media and telecommunications in Latin America. From today until August 6 in Sao Paulo, the Transamerica Expo Center will host the event.

The annual meeting of the Brazilian Pay TV Association (ABTA), organized by Converge Comunicações, consists of an exhibition and a conference bringing together the top leaders of these activities to discuss the most important topics of the sector with specialists, analysts and authorities.

In panels and sessions of the event will be discussed the challenges to the growth of a sector that faces regulatory requirements and competition from online video distribution companies. To maintain competitiveness, the pay TV and broadband sector has innovated by offering services and new video delivery technologies.

ABTA 2015 also will address issues related to audiovisual production for pay TV, the programming market and advertising growth in this medium and will offer training seminars.

Brazil closed March 2015 with 19.76 million pay TV accesses. In a year were added 1,310,000 subscribers to the service. Register coverage was 29.9% of the 66.08 million of Brazilian households. As for broadband, the country totaled 24.3 million accesses in the Multimedia Communication Service (SCM) in February 2015, a number that represents an increase of 7.52% compared to February 2014 and shows that the service is present in 36.77% of Brazilian homes.

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