Beth Braen, Senior Vice President of Marketing at NATPE, will leave the leading entertainment organization later this month after more than two decades serving the association and its global membership.
A versatile, innovative and collaborative senior marketing and communications executive with a proven track record in strategic marketing and creative problem-solving, Braen plans to launch her own strategic marketing company to bring her experience and skills to the consulting arena and work with companies of all types within the entertainment industry. She will continue to be based in Los Angeles.
During her tenure at NATPE, Braen managed the marketing, promotion, advertising, public relations, digital media and sales support functions for the global entertainment industry trade association and was instrumental in maintaining NATPE’s relevancy within the business. As a member of the executive strategic planning team, Braen was influential in the successful revitalization including the move to Miami. She also negotiated and managed partnerships with 70 global industry trade publications and associations. Braen also played a key role in the conceptualization and creation of the Brandon Tartikoff Legacy Award presented each January.
In her new consulting role Braen’s blend of skills and expertise present a compelling mix that uniquely addresses the critical needs of clients preparing for success at media industry trade shows and events. She will bring her strategic, creative and innovative competencies to help quickly focus marketing and promotional projects ensuring a smooth ramp up from planning to execution whether it is new program launches, brand revitalization or supporting sales efforts.
Regarding the announcement, Braen said, “I have had a wonderful time at NATPE and, while I’ll terribly miss the association and its people, I feel that the time has come to spread my wings and take a look at the entertainment business from a different angle. With my background at NATPE and past experience at Showtime and creative consultancies, I am extremely excited to bring my skill set to help other companies flourish through a deeper understanding of the myriad strategic marketing opportunities available to them in this increasingly digital and global business.”
Rod Perth, President and CEO of NATPE, added, “I am very pleased to see Beth take on a brand new role. She has been a highly respected and significant member of the NATPE management team and I know she is keen to experience other aspects of the entertainment business. I can only wish her well in her next adventure.”
Braen is also a dedicated and skilled volunteer who has held positions of leadership with a number of Los Angeles non-profit organizations and their boards. She recently completed a two-year term as president of the board of Temple Isaiah in West Los Angeles. Braen is also on the advisory committee of HUC-JIR and is a member of the Interactive Media Peer Group of the Television Academy and the Entertainment Publicists Professional Society.