The company continues to carry out a successful expansion in the region of its HOTPAC product.
The launch of Playboy HD in Claro DTH at the regional level has been a key move and prepares to launch Playboy TV and Venus in the new offer of UNE DTH. In ETB, thereby enhancing incorporating the Hotpack offer Sextreme as linear signal. “With ETB, MILLICOM and DISH we are working on the final adjustments to launch HOTGO with this new type of sale” said Gerardo Daglio, who joined as Manager of Affiliate Sales for Colombia, Venezuela, Ecuador, Peru and Central America.
Gerardo was Commercial Chief at Fox for the Southern Region developing the premium offering for the past 3 years for the same company. With its entry Claxson seeks to consolidate its commercial sales team in the territory. The executive joins the team from the Northern Region Sales Director reporting to Esteban Borrás, Commercial Director.