As director of Ad Sales reporting to Sharon Zyman, General Manager of Turner Mexico & VP, Ad Sales Mexico, Alejandro will reorganize the team and strengthen this important area with a vision to the future, which will allow it to face the challenges that the industry currently presents.
Likewise, it will be a determining factor in sustaining leadership, contributing to and maintaining Turner’s position as one of the main competitors in the pay TV industry.
He is an Industrial and Systems Engineer from the Monterrey Institute of Technology and Higher Education, and has extensive experience in the pay television sector. He has been part of Turner Mexico since September 2015, initiating as Ad Sales Manager where he led important commercial strategies and is in charge of CNN’s results for Mexico.
“Today Turner Mexico is re-imagining television and with it the possibilities that exist for our clients, where the challenge is to evolve and think in a different way to find new ways and alternatives in which our fans become more involved more than ever with our brands and content,” expressed Manrique.