The producers have found a new exploitation window through internet services.


Juan Crespo

Juan Crespo, general director of 3C Films of Argentina told TVMAS that the producers have found a new exploitation window through internet services.

 The platforms gave a boost to Latin content, not only for its dissemination but also to cross borders. Things that before was very difficult for a film, for example Argentina, to be seen in Central American countries.

How is it impacting genres?

Having so many distribution channels for content whether large productions or independent, this has generated a wave of productions as it stopped thinking only in theatrical or open television and payment. Many producers only produce for different platforms. I believe that in the coming years there will be a greater growth of the OTTs and this will generate greater productions, diversity of formats and will strengthen the industry in our region, attracting new and different audience.

What are the contributions to the industry that this wave of content brings?

Latinos have great ideas and we are very creative and the platforms made it known to new production companies, new directors, screenwriters, actors, directors of photography that before did not have the possibility of being seen at a regional or global level.

What are the advantages and what are the challenges in the modality of a co-production?

They are several. The possibility of accessing different state funds of the countries that compose it, greater possibility of financing, reducing risk and diversifying costs. Co-production is important since it gives you the possibility of distribution in the co-producers markets and that brings higher income. One when thinking of a coproduction the challenge is to be able to reach bigger markets and that the properties, as in the case of films, have a broader route in Festivals and the different exploitation windows.

We also have to take into account that a coproduction generates an increase in the cost of production, complications in setting up the budget, problems with the language, control in decision-making. All this must be controlled so that a co-production does not end up being a problem since each country has its laws and its economic changes.

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