Evgenia Markova to Lead Russian Film Promotion Body Roskino


The organization’s new chief looks to boost export potential of
Russian content.

Evgenia Markova

Evgenia Markova has been appointed general director of Roskino,
the Russian film promotion organization. Her selection was approved by the
Roskino’s board of directors and supported by the Russian Culture Ministry
based on the feedback of major Russian filmmakers, who acclaimed her work at
international film markets. She replaces Catherine Mtsitouridze who left the
post after nine years in the role.
Commenting on her appointment, Evgenia Markova set out priorities as new
Roskino chief: “Roskino’s mission at the new stage is to create a
professional national system for supporting the promotion of Russian content
abroad. We want to make the country a transparent and reliable partner for
international community and build up long-term relations with all the key
stakeholders in the global industry: filmmakers, buyers, press, festivals,
professional associations and others.”
Major Russian producers are expecting Markova to propel the promotion of the
national film industry abroad to the next level.
“Evgenia Markova is recognized throughout the Russian film industry and
international buyers’ community. Her experience and enthusiasm can help
boost Russia’s exports of scripted formats in the world and deeper integrate
Russian content into global markets,” says Fedor Bondarchuk, a member of
Roskino’s Board of Directors, Russian director and producer, founder of Art
Pictures Studio.
Markova arrives in the role with 15-year experience of the international
management. At Roskino, she moves up from the position of industry liaison
director of Expocontent, a company that advises Russian government agencies
and leading producers and distributors on international promotion. Markova
coordinated major Russian filmmakers’ participation under a single national
brand at the world’s leading film markets: under the Made in Russia brand
(with the support of the Russian Export Center) at the Marché du film in
Cannes; and under the Created in Moscow brand (with the support of the
Moscow Export Center) at the American Film Market in Santa Monica and the
International Film Festival in Toronto.
Under her leadership, together with the industry and with the support of the
Russian Culture Ministry, the Key Buyers Event, an international forum for
foreign content buyers, was held in Moscow, Russia in October 2019, bringing
together more than 50 executives of major studios and companies from the
United States, China, Europe and Latin America.
She was also a member of the working group on the creation of a federal
rebate system for foreign film producers in Russia. The corresponding
Russian government decree was signed in November 2019.
Roskino is a Russian state company that promotes Russian films at
international film festivals (in Cannes, Venice, Berlin, Toronto and
London), at film markets (AFM in Los Angeles, EFM in Berlin, Marché du Film,
MIPTV and MIPCOM in Cannes and FILMART in Hong Kong), and awards (the
Oscars, Golden Globes and European Film Academy Awards). It provides support
for Russian film distribution and helps attract investors and partners
interested in coproduction with Russia.

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