He was the “Speaker of Honor” opening the world’s leading meeting of specialists in Ultra High Definition (UHD), which brings together multinationals, speakers and attendees from more than 20 countries in Asia, Europe and America.
The executive and producer explained the impressive investment that the company, part of the giant Comcast-NBC Universal, has made in recent years to lead the Hispanic and young audience in the United States television market.
The event, which this year takes place virtually, from November 17 to the 20th, a focus on a sample of the current situation of the television industry worldwide with more than 30 presentations, and also the presidents of the UHD Alliance (Michael Zink), the UHD Forum (Thierry Fautier) and the 8K Association (Chris Chinnock).
Those attending the 4K HDR Summit have been able to see inside the more than 27,000 square meters of facilities, including the studios at 4K and how Telemundo was the first major studio in the United States to resume production after the suspension of activities by the Covid-19.
In his presentation, 100% supported by demonstration videos, Marcos Santana revealed at the 4K HDR Summit some of the “technological tricks” that Telemundo Global Studios has implemented to save compromising situations in script, such as when the protagonists have to kiss or fight, always maintaining the distances imposed by the WHO and the demanding standards of the corporation, unions and health authorities in the United States.
Santana has also offered his vision of how the audiovisual market and the television industry will be transformed in the coming years. He has also shared recommendations for independent producers for the next 3-5 years.
Marcos Santana’s conference is now available on the platform of Medina Media Events, prior registration.
The sixth edition of the 4K HDR Summit is supported by Telemundo Global Studios, Ateme, Ross, Mediakind, Dolby, Appear TV, Samsung, RTVA, Fraunhofer, Eutelsat, Rohde & Schwarz, Canon, Sony, Hispasat, Nokia, Cellnex, Mome, Vestel, JVC, Toshiba, Hitachi, Axión, UHD Forum, Europa Creativa Media Desk Andalucía and Málaga de Moda “Talento Original”, a brand of Diputación de Málaga.
Those registered for the 4K HDR Virtual Summit 2020 will be able to follow the 30 sessions that will be offered by streaming, as well as consult online demos, attend exclusive webinars, Q&A sessions and network through video meetings with speakers and participants. In addition, on Friday, November 20th, they will be able to enjoy the Virtual Awards Ceremony of the 4K short film festival, Málaga 4K Fest, and the screening of the winning short films.