ADAPTATION / CO-PRODUCTION
NBCUniversal Formats has signed a co-production agreement with Dopamine to create the first international version of Superstore, the successful comedy series that takes place in a work environment.
It is the first co-production agreement of NBCUniversal Formats in Mexico and the first time that one of its scripted titles will be adapted to the Spanish language for the Latin American and Hispanic market in the USA.
Dopamine and the series’ original producer, Universal Television, will co-produce 48 one-hour episodes of Supertitlán (working title). The writers’ table is kicking off, while the cast and the rest of the crew will be announced shortly.
“Superstore is a bold and emotional comedy set in a work environment, famous for its courage in tackling important social issues,” said Enrique Guillén, Executive Vice President of Business Strategy and International Development at Universal Studio Group.
Fidela Navarro, CEO of Dopamine, added: ‘As an independent studio, we are extremely excited to announce this agreement with a major industry leader such as NBCUniversal Formats. From the beginning, our company philosophy has been to create and produce content from Mexico for the world under new business modalities”.
Originally created by Spitzer (The Office) and produced by Universal Television, in association with Spitzer Holding Company, Miller Green Broadcasting and The District, Superstore has been a ratings success and one of the most vigorous NBC comedies to date.
The fifth season was watched by more than 37 million viewers last year and the sixth season, which will be the last, continues to air on these dates. The series is also the most watched by Hispanic audiences among comedies broadcast on open television in the USA.