Ole Distribution closes triple deal. Sony Movies channel in Uruguay and seeks to position itself in LATAM



Juan Carlos Urdaneta, president of Ole Distribution

The new Sony Movies channel is projected in Latin America and has sealed its agreement on pay TV in Uruguay as a gateway to the entire region.

Three of the key operators in the market, Montecable, TCC and Nuevo Siglo, have integrated it into their respective multichannel offers after closing an agreement this week with the company Ole Distribution, distributor of the linear signal of Sony Pictures Television (SPT) in the entire Latin American territory, including the large market with the largest number of subscribers, Brazil.

The linear signal flirts with its attractive catalog of blockbuster feature films from the iconic Sony Pictures Entertainment, including the classic productions of the Hollywood factory and also its most popular franchises such as Spider-Man (2002), Spider-Man: Homecoming (2017) , Venom (2018), Men in Black (1997) and Ghostbusters (1984), among others.

The movie channel will be the third dedicated to SPT’s pay TV segment in Latin America, along with the already popular and successful Sony Channel and AXN. They will start operations in Latin America in the spring of 2022.

“From Ole Distribution we announce with great enthusiasm the confirmation of distribution agreements with Montecable, TCC and Nuevo Siglo to offer its subscribers the new Sony Movies channel that will house the incomparable collection of Sony Pictures films”, said Juan Carlos Urdaneta, President from Ole Distribution, one of the most experienced and prestigious leaders in the industry.

The new signal seeks to reposition itself in the linear Latin American pay TV market. John Rossiter, Executive Vice President of Distribution & Networks for Latin America at Sony Pictures Entertainment, recently said during the channel’s presentation that there is a demand from subscribers to traditional subscription TV and that it opens up opportunities for programmers.

“As we closely examine the viewing patterns in the region, we see a clear opening in the market. We can leverage our strong collection of content for this pay TV channel that offers what operators need to satisfy their subscribers. With Sony Movies, we are responding to viewer demand for premium cinematic content from Sony Pictures,” he said.

Adding to Sony Movies, Ole Distribution strengthens its offer with the number of referential Latin American pay television channels it contains: A&E, AXN, History, History2, Lifetime, Sony, Sony Movies and Warner Channel throughout Latin America (including Brazil), DreamWorks, E!, Universal TV, Universal Studio and SYFY in all Latin America except Brazil, and Telemundo Internacional and IVC in all Latin America except Mexico and Brazil.

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