Globo and Côte Ouest strengthen relationship for the distribution of new telenovelas and series on the African continent

AGREEMENTS | BUSINESS | CONTENT | DISTRIBUTION

“More recently, Globo has invested in series that, in my opinion, can compete with studios in the United States with a differential that make them closer to African culture than any North American series can get”, adds Bernard Azria, CEO of Côte Ouest.

Strengthening a relationship that has lasted more than 25 years, Globo and Côte Ouest have entered a new content strategy partnership for more than 50 English and French speaking African countries. The agreement provides for the distribution of Globo’s major hit titles, such as ‘Pantanal’, ‘A Woman’s Fate’ and ‘Under Pressure’.

Throughout the partnership between both brands, Globo has already taken productions such as ‘Brazil Avenue’, ‘The Clone’, ‘Caribbean Flower’ and ‘Cat’s Cradle’ to the continent. During this period, 53 titles have already been dubbed in French, totaling more than five thousand hours of programming, and 29 in English, with more than three thousand hours on air.

“We are very happy with this long-lasting partnership with Côte Ouest, which started with telenovelas and extended over time in other formats, which shows Globo’s strength in telling good stories. English and French Africa are strategic territories, which even geographically distant, have cultural similarities, and reinforce our goal of bringing content to all regions of the world. This underscores the engagement capacity of our products, their potential to cross borders and how they can connect with all audiences”, comments Angela Colla, Head of International Business at Globo.

“Besides the intrinsic value of their content – which makes Globo by far the undisputed producer of the la crème de la crème of LATAM telenovelas, we also found in Globo a creator of content that clearly speaks to the African audiences, as no one else. As a matter of fact, the African and Brazilian societies are extremely similar, maybe because of the important African part in Brazilian DNA. More recently, Globo has invested in series that, in my opinion, can compete with studios in the United States with a differential that make them closer to African culture than any North American series can get”, adds Bernard Azria, CEO of Côte Ouest.

Globo’s Angela Colla and Côte Ouest CEO Bernard Azria

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