GLOBAL EVENTS | BUSINESS | CONTENTS
Content Americas, from C21, as we reported on TVMAS, went ahead, and concluded its first audiovisual content market in Miami, forcing DISCOP from the Basic Lead group to postpone its also announced event.
Shortly before Content Americas last January, the Brunico group announced that it had acquired NATPE. Several questions arise: Will there be a bed for so many people? Is the industry capable of paying for two events simultaneously?
Brunico Communications, the Canadian company that organizes Realscreen, Kidscreen Summit and the Banff World Media Festival, announced in early January shortly before Content Americas, that it had acquired the assets of NATPE, (National Association of Television Program Executive).
Thus, NATPE Global (formerly NATPE Miami), NATPE Budapest, NATPE Streaming+ and the Brandon Tartikoff Legacy Awards are now managed by Brunico, who has paid USD 150,000 for the operation. The operation has already been approved by the authorities and the first of the events will be NATPE Budapest, which will be held from June 26 to 28 at the Intercontinental hotel in the Hungarian capital. The market will be focused on Eastern European countries.
But Brunico will relaunch NATPE Miami, which has traditionally taken place at the end of January, under the NATPE Global brand.
In the words of Russell Goldstein, President, and CEO of Brunico, “We will be contacting all NATPE partners shortly to kick-start the transition and outline plans for the future.”
CONTENT AMERICAS in approximately three months managed to bring together more than 1,500 registrants, 100 exhibitors and nearly 500 buyers in Miami. The focus was Latin America, but it attracted 15% of European buyers.
According to data from Natpe Miami, it had recently gathered close to 4,000 attendees, 250 exhibitors and 1,000 buyers. The question that everyone asks is what will happen in January 2024, when Natpe returns, bought by Brunico?.
There is no doubt that CONTENT AMERICAS demonstrated its great effort, showing that it can continue in the coming years. But it faces the emergence of NATPE GLOBAL, although BRUNICO has not yet informed what the strategy is and how it is going to organize its own NATPE Global in 2024.
What is known is that C21, the UK trade publishing that organized Content Americas, will also host its own Content East, scheduled for June 27-29, 2023, at the Kempinski Hotel in Budapest. Another question that arises, is there a bed for so many people? Is the industry able to afford and attend two events simultaneously?
For now Brunico will have its Kidscreen 2023, to be held in Miami from February 12 to 15.