Monica Gil, Chief Administrative and Marketing Officer, NBCUniversal Telemundo Enterprises said “We are ready to make history again with the Women’s World Cup. To Latinos the World Cup is everything and, with massive viewership and record-breaking attendance, these talented female athletes are ready to ignite millions of fans around the world.”
Star-studded TV spot as part of its marketing campaign “La Copa Es Nuestra / The Cup is Ours,” featuring World Cup champion Alex Morgan, forward for the United States Women’s National Soccer Team; rising star Linda Caicedo, forward for the Colombia Women’s National Team; Barcelona’s and Spain’s all-time top scorer Jennifer Hermoso, forward for the Spain Women’s National Team; and Argentine star goalkeeper Vanina Correa.
Monica Gil, Chief Administrative and Marketing Officer, NBCUniversal Telemundo Enterprises said “We are ready to make history again with the Women’s World Cup. To Latinos the World Cup is everything and, with massive viewership and record-breaking attendance, these talented female athletes are ready to ignite millions of fans around the world. ‘La Copa Es Nuestra’ elevates and celebrates women’s soccer. The campaign pays tribute to the growing influence of female athletes in a new era of soccer, as Latinos continue to fuel the growth of the fastest-growing sport in America.”
The spot features international soccer stars and what it means to them to prepare to represent their countries in this summer’s FIFA Women’s World Cup 2023™ and reminds viewers Telemundo will once again deliver the best and most comprehensive coverage of the World Cup in Spanish offering the most authentic and inclusive fútbol experience – because “La Copa Es Nuestra / The Cup is Ours.”
“La Copa Es Nuestra” campaign was produced in-house by Telemundo’s marketing team. From planning and pre-production to shooting and post-production, the making of the spot spanned over six months and across four cities, including Orlando, Montevideo, New York, Madrid, and Mexico City to capture each of the soccer stars supported by an international crew of over 100 people and 120 extras.
The original theme music was produced with the goal of capturing the strength and intensity of women’s soccer. To achieve this, lyrics were customized to interact with the players’ soundbites and give additional context to the spot visuals and the Women’s World Cup. The eight-month project resulted in an upbeat, high-energy tempo perfectly complimenting the fast-paced spot.
Click HERE to watch the new campaign video.
The campaign will run through the length of the tournament across the NBCUniversal Networks, including Telemundo and Peacock, with on-air promos, editorial segments, digital and social, as well as at Universal Destinations & Experiences. Externally, the campaign will be amplified by content distributors including Xfinity, Dish, Cox, and others.
Telemundo is the exclusive Spanish-language home of the FIFA Women’s World Cup Australia & New Zealand 2023™ taking place this summer starting July 20. The Telemundo Deportes team is prepared to produce and deliver the most complete coverage with all 64 matches fully available on linear for the first time in history with 33 matches on Telemundo and 31 matches on Universo. All matches will be livestreamed via Peacock, TelemundoDeportes.com and the Telemundo App.