APPOINTMENTS | PAY TV | PROGRAMMING
Sergio Cervantes Reyes
Cervantes Reyes has more than 25 years of experience in the field of pay TV, occupying prominent roles in leading companies such as Disney, Fox, and HBO, among others.
Sergio Cervantes Reyes was officially confirmed this Monday, June 12, as the new Director of Pay TV at TV Azteca Internacional, to lead and supervise all of the company’s pay TV operations, the implementation of growth strategies and the search for opportunities. commercial in the national and international market. He assumes the position held until last April by Jorge Gutiérrez, who is currently Vice President of Distribution at Olympusat.
Cervantes Reyes has more than 25 years of experience in the field of pay TV, occupying prominent roles in leading companies such as Disney, Fox, and HBO, among others.
“In addition to the reengineering of our products and the new content offer, one of the key points to strengthen is our pay TV sales team. I welcome Sergio Cervantes to the team since with his arrival, we are ready for the next stage of TV Azteca Internacional, which is based on our objectives, which is: to revolutionize the pay TV market with a quality offer ”, commented Fernando Muñiz, since last March director of Distribution and Strategic Alliances of TV Azteca Internacional.
“It is a privilege for me to join this great work team, as well as being motivated and excited to contribute my experience to this new project, which represents a great challenge to consolidate the new product offering, and which will undoubtedly position TV Azteca Internacional as one of the main international programmers with the vision and leadership of Fernando, whom I thank for the opportunity to join this great team of professionals”, stated Cervantes.
“With this strategic incorporation, TV Azteca Internacional is in a privileged position to continue providing audiences with a wide variety of high-quality and attractive content. In addition, it will consolidate its position as one of the main entertainment service providers in Latin America “, highlights the company statement.
Redacción TVMAS