EVENTS | PROGRAMMING | PAY TV | OTT
During the event that began yesterday, organized by ATVC and CAPPSA, in Buenos Aires, Gonzalo Hita COO of Telecom Argentina highlighted in a panel the importance of the customer as the center of the strategy.
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“The Flow platform is the meeting point for entertainment and access to all content: linear TV, streaming, music and gaming. We become a flexible product, we compete in the same arena with other OTTs.”
“We have more than 200 5G sites, it is a technological evolution, not a revolution. We have not yet found monetization mechanisms. We have to find a business model that values it.”
Gonzalo Hita, COO de Telecom Argentina
During his presentation, the director of Telecom Argentina highlighted that the company’s strategy “is defined with the customer at the center. We provide an ecosystem of products so that the customer has reasons to stay, to reduce churn, with connectivity on the one hand, entertainment on the other, and products based on our technological capabilities.”
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Consuming does not only require prices and products. “We had to modify service standards to adapt to the new reality. We had to bring installation times to a maximum of 48 hours, simplify the contact channels via WhatsApp, incorporate assistance to the technician at home, among others.”
The manager also referred to the arrival of 5G technology in the country. “We have more than 200 5G sites, it is a technological evolution, not a revolution. We have not yet found monetization mechanisms. We must find a business model that values it.”
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On the other hand, he indicated that the Flow platform “is the meeting point for entertainment and access to all content: linear TV, streaming, music, gaming. We become a flexible product, we compete in the same arena with other OTTs. There are “There are many operators who cannot develop this product and that is why we work with Red Intercable to offer it. The work that pymes do, throughout the country, is gigantic, and we collaborate with them.”
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