Data and insights, Kantar IBOPE Media reveals list of the top 20

STREAMING | SERIES | MOVIES

The study focuses on streaming content that generated the greatest number of conversations and interactions on social media. The latest engagement monitoring, the ranking was led by “Máxima” by Max followed by “Elite” Spanish teen drama from Netflix.

Kantar IBOPE Media, Media Currency of the industry, specialized in audience measurements, has generated a list of the 20 contents that produced the greatest participation and interaction in recent times, either through mentions and hashtags in a tweet, a like or sharing.

The social media engagement ranking for the month of August is headed by “Máxima” by Max. A new series based on the life and early years of Máxima Zorreguieta as queen consort of the Netherlands, and achieved the highest number of interactions and mentions on social media.

Second place goes to “ELITE,” a Spanish teen drama from Netflix that has been running for 8 seasons. Also in the ranking are “El asistente,” the series starring Guillermo Francella that can be found on Disney+, and “No puedo vivir sin ti,” the most recent comedy from Argentine producer Adrian Suar that is part of the Netflix catalog.

Other series and films with the highest number of views and potential reach of their generated mentions.

“Temptation Island” (Prime Video), “Emily in Paris” (Netflix), “The Umbrella Academy” (Netflix), “Breathe” (Netflix), “Only Murders in the Building” (Disney+), “When Evil Lurks” (Netflix), “The Absent Voice” (Disney+), “City of God” (Max), “Baby Reindeer” (Netflix), “Cobra Kai” (Netflix), “Desperate Lies” (Netflix), “The Boys” (Prime Video), “GOYO” (Netflix), “Yellowstone” (Paramount+), “Trying” (Apple TV+), “Fantastic Sisters” (Netflix).

Redacción TVMAS

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