The study by VIACOM, shows that Latin America samples higher levels of happiness in the world
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Salvador Mata, Reaserch Director for Viacom; Silvia Fong, Director of MTV Programming & Operations; Eduardo Lebrija, VP Senior General Director of VIMN the Americas – Mexico; Singer and Actress Danna Paola, next to Heli Morales
Viacom International Media Networks (VIMN) Mexico p
“With this study, we obtained results that allow us to have an updated and unprecedented knowledge about the generation that is moving the world: the Millennials. This knowledge has as a competitive advantage, to offer brands different options, current and real to reach this audience,” said Eduardo Lebrija, Senior VP CEO VIMN the Americas – Mexico.
Meanwhile, Salvador Mata, Research Director for Viacom Internatio
The summary of the main conclusions of the study on Latin America overall Viacom, mentio