The ingenuity and creativity of El Circulo Creativo of the U.S. led the company to an ingenious partnership with Amazon, where monthly they will invite a Hispanic market executive in the advertising industry to perform a top-10 of his recommendations from music, books, videos, among other items, and these can be purchased through the online shopping platform.
“The alliance with Amazon puts us in a unique position because it helps us in different ways to give more to the partners” pointed to TVMAS, Gustavo Lauria, President of Circulo Creativo.
For every purchase made through Amazon links, el Circulo Creativo will receive a percentage of the purchase which will be designed to implement new initiatives for members. “We receive a commission that serves to be reinvested in other initiatives to help boost the partners to do a better job,” said Lauria.
Sergio Alcocer, CEO of LatinWorks is the first selected to premiere the novel activity, followed by Favio Ucedo, CCO of Wings who performed a varied list including books, music, toys, even the TV series Curb Your Enthusiasm.
“This alliance was planned for every month someone we all admire recommend 10 things you should have of Amazon, for listening, watch, reading and be inspired” ended Lauria.