Armoza Formats has its eye on the markets of England, Ireland, France, Holland and Belgium. This movement occurs as part of the strategy of the company to continue its expansion after strong growth in recent years. Therefore, Yael Shaoulian acts now as the new sales executive in her newly created role, where will lead all agreements of these territories.
Yael was with TVF International, where she served as Acquisitions Executive for the US, Eastern Europe, Middle East and Africa. Her role in TVF International included acquisitions of formats and complete content as well as co-development and co-production agreements.
Avi Armoza, CEO of Armoza Formats, said: “We are delighted to welcome Yael to the Armoza family. Her experience in production and distribution of products and formats made internationally make it a great addition to our sales team. We are happy to be strengthening relationships with our partners and focus on creating new as the company continues to grow.”