NATPE President and CEO Rod Perth named Matt Palmer to the newly created position of Chief Marketing Officer, effective immediately. Mr. Palmer, a former senior marketing and business development executive for companies including Disney, Viacom, Universal, Discovery Communications, Demand Media, Exclusive Resorts and Blue Man Group, will lead global strategy and creative for NATPE’s marketing, branding, digital, research, public relations and strategic planning initiatives.
Mr. Perth stated, “Matt’s extensive industry background and strategic competencies both in traditional and digital sectors make him a perfect fit for this newly created role. We anticipate he will make many contributions to our marketing efforts as we approach our tent pole market and conference in Miami this January. I have also given him the responsibility of expanding our overall marketing efforts throughout the year, both domestically and internationally.”
Mr. Palmer commented, “Quality content has never been in greater demand across multiple platforms and I am thrilled to join the premier organization that recognized early the importance of putting Content First. NATPE has long been at the forefront of setting the agenda for the issues confronting the industry and I am grateful to Rod, JP and the team for giving me this opportunity to help shape the messaging that is so crucial to NATPE’s future.”
An award-winning senior executive, Mr. Palmer has served in numerous senior strategic/brand marketing and business development roles across the entertainment and hospitality industries for more than 25 years. His work has been instrumental in the launch and growth of many well-known, award-winning hit TV shows like “The Ren & Stimpy Show,” “Rugrats,” “SpongeBob SquarePants,” “Trading Spaces,” “Hannah Montana,” “Phineas and Ferb,” and “High School Musical,” the latter for which he was named Ad Age’s “Entertainment Marketer of the Year.” A few of his appointments have included senior vice president and general manager of Demand Media, where he led the development and launch of a new content solutions division; senior vice president, marketing, Disney Channel at the Disney/ABC Cable Networks Group; vice president, strategic marketing, at Discovery Communications. He also held executive marketing roles with Blue Man Group and Nickelodeon.
Most recently, he served as an independent consultant with a wide-ranging scope of engagement and projects in live entertainment, theme parks, urban residential and entertainment, early-stage video ad tech, seed-stage transportation aggregation and a long-form TV animation property.
Celebrating 54 years of service to the ever-evolving global television industry, NATPE inspires the growth and success of content development, creation, production, financing and distribution across all platforms through interdependent marketplaces where industry powers gather to offer insight and make deals. NATPE is the leader in developing international markets and conferences for the entire spectrum of the dynamic content business. For more information, please visit www.natpe.com.