The Brazilian public enjoyed Bake Off Brazil – Mão na Massa, the first adaptation of the British format The Great Bake Off for the Latin American market.
The grand finale of the first season of this cooking series, broadcast on Saturday October 17, reaffirmed its position as one of the most popular television programs in Brazil. The format rating boosted levels of SBT channel along its thirteen weeks during Saturday nights, airwaves in which the program came to position itself as the second national program on broadcast TV ratings.
The final episode reached a level of average rating of 7.5 points, with a peak of 10.4 points, reaching a share of 12.08% . This performance succeeded in raising by 11% the average rating of SBT in its time slot, compared with the average of the pre-broadcast the show 13 weeks, according to data from IBOPE in São Paulo market.
It also caused sensation in social networks. The night of Saturday 17, during the transmission of the grand finale, the hashtag #BakeOffBrasil was positioned as number (1) one among the topic of the moment (trending topic) on Twitter in Brazil and in the world. In its first season was able to add more than 120 thousand followers on Facebook.
“I’m excited to see that the first Latin American version of The Great Bake Off has become a success of such dimensions for SBT. This format has proven to be a true cultural phenomenon worldwide. The end of the sixth season in the UK recently obtained record audience levels. The format has been sold to 21 countries and continues to delight audiences in different parts of the planet,” assures Suzanne Kendrick, Sales Manager of BBC Worldwide formats.
The first season aired on SBT every Saturday at 9:30 pm and every Tuesday at 8:30 pm on Discovery Home & Health. The space was led by Brazilian journalist Ticiana Villas Boas, accompanied by a panel of judges that included hotelier and restaurant owner, Fabrizio Fasano Jr., and pastry chef Carolina Fiorentino.
Created by Love Productions for the BBC, this format is distributed by BBC Worldwide. SBT has also acquired the format of the BBC What Not to Wear (Esquadrão da Moda), of which has been transmitted nine successful seasons and whose tenth edition is in production.