BUSINESS / TELEVISION
WGEN-8 channel owned by the Liberman group, owners of the successful EstrellaTV channel, celebrates its first anniversary of its local Miami station and continues to expand its audience with alternatives for South Florida viewers.
Nicolás Valls, general manager of the channel
EstrellaTV, is a Hispanic television network that according to their numbers, is the fastest growing in the U.S. Hispanic market in the United States and they announce that their local station in Miami, WGEN-8, celebrated its first anniversary with very good numbers.
WGEN Estrella 8 has sustained an impressive growth in audience brands and sales revenues in the last twelve months and since its launch, has cemented a dynamic local sales team, which is led by Nicolás Valls, general manager of the channel and a “broadcasting” world veteran.
The communiqué explains that in the last year, WGEN-8 has been successful with its portfolio of advertisers, with local clients in a variety of industries, such as automotive, health clinics, insurance companies, travel agencies, law firms and promoters of concerts, among others. At the national customer level, the station has also successfully consolidated clients such as banks and regional stores, as well as fast food restaurants, regional supermarkets and national stores.
“Our commitment to serving the South Florida market is stronger than ever. We continue with our presence in the market through advertising campaigns and we have been very successful in developing innovative brand integration campaigns for our local advertisers where they have managed to amplify their brand messages for our viewers. In one year of operations, we are excited to announce the upcoming launch of our local news programs at WGEN-8, which will not only increase our audience in the South Florida area, but will also give the Hispanic audience in Miami a vibrant news product designed and produced specifically for them,” concluded Nicolás Valls, for TVMAS the general manager of WGEN-8.
The station is in the process of launching another billboard advertising campaign to promote the tenth anniversary of its program“Tengo Talento, Mucho Talento”, as well as other popular programs, such as “Late Night”, “Noches Con Platanito” and the highly anticipated ones local news from 5PM and 11PM.