“The power of Addressable TV and contextual advertising on VOD


Three major industry players – BB, Canoe Ventures and LAMAC – come together to provide valuable information for the benefit of the entire industry

BB, Canoe Ventures and LAMAC (Latin American Media Advertising Council) join forces to provide a free, live virtual event with unique and exclusive information on the power of addressable TV and contextual advertising in VOD. The event will take place next Wednesday, August 4th, starting at 9:00 a.m. in Bogotá and Mexico City, 10:00 a.m. in Miami and 11:00 a.m. in Buenos Aires.

TV advertising has rapidly evolved the way to reach audiences in a multiplatform ecosystem. BB, Canoe Ventures and LAMAC, invite you to learn about the best practices in advanced advertising and the opportunities in Latin America to generate income through targeted ads (addressable) on linear TV and VOD. Titled: “The power of addressable TV and contextual advertising on VOD, to generate income in Latin America”, the event will present specific and tangible steps, to maximize the benefits of advanced advertising and the keys to ensure the success of VOD to fulfill its potential in Latin America, based on a tried-and-true business at scale in the United States.

Tomás Gennari

Tomás Gennari

The event will begin with Tomás Gennari, CEO of BB, who will introduce the audience to the different business opportunities in advanced advertising. Next, Peter Fousas, Sales Vice President at Canoe Ventures, will moderate a panel on the global perspective of an innovative business model. The following industry thought leaders/speakers will give their vision of the U.S. market:

  • Marcien Jenckes – Comcast Advertising| President
  • Mike Dean – ViacomCBS | Sr. Vice President, Advanced Advertising
  • Steve Silvestri – Discovery | Sr. Vice President, Advanced Advertising
  • John Collins – Media Storm | Managing Director, Broadcast & iTV
Henry Martínez

Henry Martínez

Later, Henry Martínez, Chairman of the Board at LAMAC, will lead a panel that will discuss the implementation and development of advanced advertising in Latin America. He will be joined by:

  • Laris Oliveri – Media Rating Council | Director, Research Projects
  • Héctor Pita – Total Play | Director, Addressable TV Product
  • Carlos Payares – Omnicom Media Group | Chief Strategy Officer
  • Ángel Muñoz – Xaxis | Product Development Leader

Finally, Mónica Dávila, Sr. Manager of Program Management at Canoe Ventures, will close the event by sharing the keys to guarantee the success of advanced advertising.

We invite all industry professionals to participate in this 100% virtual event at no cost, specially addressed to pay TV operators, programmers, agencies and advertisers interested in advertising ad sales.

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