TELENOVELAS / PREMIERE
Inspiring story about the value of life will be aired by the channel Red Uno
Production that has been conquering new fans around the world, the telenovela ‘A Life Worth Living’ arrives in Bolivia on August 16th at 2:00 PM in Red Uno channel. On the air currently in Belgium, A Life Worth Living was audience leader in its Free TV slot in Brazil and Uruguay (audience from 18 – 49 years old), and in Portugal, in addition to being one of the most watched shows of Pay TV, increased by 30% the audience rating in its slot compared to the previous show. And now, with its premiere on Red Uno, it also promises to captivate the Bolivian audiences.
With the authorship of Rosane Svartman and Paulo Halm, ‘A Life Worth Living’ stands out for bringing to viewers a story about the appreciation of life through a narrative that makes the public identify itself with. “This production portrays a lot about paying attention to details, even in the face of a dreary daily life, on important things that can be overlooked such as a hug in someone you love or a compliment to someone. This is noticing and looking at the other,” the author Rosane remarks. “A telenovela is a vast dialog and brings references to society. We want people to think of their lives, about having faith or not. The idea is to talk and have a dialog with the viewers, never imposing an idea,” she completes.
In the telenovela, the lead character Paloma (Grazi Massafera) is a struggling and dreaming woman who raises her three children on her own. After being a victim of a mix-up of laboratory exams, her life makes a radical turn in believing that she only has six months of life left. This will lead her to meeting Alberto (Antonio Fagundes), a millionaire, owner of a publishing house who has never valued the family. With the passing of time, they build a friendship capable of providing a new meaning to their life, having as main bond the passion for literature.
“It is worth mentioning that ‘A Life Worth Living’ wants us to remember that life is to be lived and that every minute, every moment is precious and unique. It is a high-spirited telenovela. We are going to talk about death, but as a hymn to life, with message to whoever lives in fear, apprehensions and qualms, with courage,” the other author of the telenovela, Paulo Halm, explains.